Mauro Porcini
Masters of Scale
A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini
- Published
- April 21, 2026
- Duration
- 33:54
- Summary source
- description
- Last updated
- Apr 21, 2026
Discusses ai.
Summary
AI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. As Milan Design Week gets underway, Samsung's president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and gets candid about their rivalry with Apple, the shift from hardware to human …
Show notes
AI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. As Milan Design Week gets underway, Samsung's president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and gets candid about their rivalry with Apple, the shift from hardware to human experience, and why a brand known for engineering dominance is now betting its future on something far harder to measure: how a product makes y
Themes
- ai