Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
How I Built This with Guy Raz
- Published
- November 17, 2025
- Duration
- 1h 16m
- Summary source
- description
- Last updated
- Apr 17, 2026
Discusses business.
Summary
At 19, Ben Francis was lifting weights during the day and delivering pizza at night. He didn’t have money. He didn’t have fashion experience. He didn’t even know how to sew. What he did have was a front-row seat… to a new online trend. Before Instagram and influencers became a strategy, a handful of YouTubers were redefining gym culture — building identit…
Show notes
At 19, Ben Francis was lifting weights during the day and delivering pizza at night. He didn’t have money. He didn’t have fashion experience. He didn’t even know how to sew. What he did have was a front-row seat… to a new online trend. Before Instagram and influencers became a strategy, a handful of YouTubers were redefining gym culture — building identity and community online. With his gymwear brand Gymshark, Ben didn’t try to compete with Nike. He didn’t try to buy ads. He did something much m
Themes
- business