Hydro Flask
How I Built This with Guy Raz
Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry
- Published
- November 24, 2025
- Duration
- 1h 4m
- Summary source
- description
- Last updated
- Apr 17, 2026
Discusses business.
Summary
What if the idea that changes your life… starts with something as ordinary as being thirsty?In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a problem no one had solved. Plastic, BPA-lined bottles dominated the market. Metal alternatives leaked, dented, or couldn’t keep drinks cold enough. Travis’s so…
Show notes
What if the idea that changes your life… starts with something as ordinary as being thirsty?In 2007, Travis Rosbach walked into a sporting goods store looking for a water bottle—and stumbled onto a problem no one had solved. Plastic, BPA-lined bottles dominated the market. Metal alternatives leaked, dented, or couldn’t keep drinks cold enough. Travis’s solution? A double-walled, vacuum-insulated, stainless steel bottle. His expertise? Non-existent. This is the improbable story of how Hydro Flask
Themes
- business