Inside the business of hosting the Super Bowl
Masters of Scale
- Published
- February 19, 2026
- Duration
- 29:34
- Summary source
- description
- Last updated
- Apr 17, 2026
Discusses business.
Summary
The Bay Area is in the midst of something unprecedented: playing host to the NBA All-Star Game, Super Bowl, and FIFA World Cup games back-to-back-to-back. It usually takes years of planning and expert navigating of local politics to pull off even one of these events. Host Jeff Berman talked with the person responsible for making it all happen behind-the-s…
Show notes
The Bay Area is in the midst of something unprecedented: playing host to the NBA All-Star Game, Super Bowl, and FIFA World Cup games back-to-back-to-back. It usually takes years of planning and expert navigating of local politics to pull off even one of these events. Host Jeff Berman talked with the person responsible for making it all happen behind-the-scenes: Zaileen Janmohamed, CEO of the Bay Area Host Committee. Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/See Pr
Themes
- business