Lulu Cheng Meservey
The Knowledge Project
How To Build A Cult | Lulu Cheng Meservey
- Published
- September 16, 2025
- Duration
- 1h 49m
- Summary source
- description
- Last updated
- Apr 17, 2026
Discusses business, society, culture, technology.
Summary
Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs…
Show notes
Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. ---
Themes
- business
- society
- culture
- technology