Rory Sutherland
The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland
- Published
- December 9, 2025
- Duration
- 2h 1m
- Summary source
- description
- Last updated
- Apr 17, 2026
Discusses business, society, culture, technology.
Summary
Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices a…
Show notes
Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world’s leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out
Themes
- business
- society
- culture
- technology