Podcast Guide
Cover art for Acquired

Ben Gilbert

Acquired

Google Part I: Origins of Search

Published
June 30, 2025
Duration
3h 38m
Summary source
description
Last updated
Apr 17, 2026

Discusses business, investing, technology.

Summary

We tell the story of the single greatest business ever created: Google search. From its origins as a Stanford research project called BackRub, Google became the front door to the internet. Today it’s an essential service for over half the world, and one that generates more profit than ANY other US company — more than Apple, Microsoft, or Berkshire Hathawa…

Show notes

We tell the story of the single greatest business ever created: Google search. From its origins as a Stanford research project called BackRub, Google became the front door to the internet. Today it’s an essential service for over half the world, and one that generates more profit than ANY other US company — more than Apple, Microsoft, or Berkshire Hathaway.But it wasn’t always so obvious. When Larry and Sergey began working on BackRub in 1996, search was a backwater industry in silicon valley. E

Themes

  • business
  • investing
  • technology