Taylor Guitars
How I Built This with Guy Raz
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
- Published
- January 26, 2026
- Duration
- 1h 9m
- Summary source
- description
- Last updated
- Apr 17, 2026
Discusses business.
Summary
A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.That distinctive guitar—the one Taylor Swift used to record Speak Now—had been a gift. Hand crafted, by the founders of Taylor Guitars. When she brought it back on stage during her Eras tour, the fans went wild.In this episode, Bob …
Show notes
A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.That distinctive guitar—the one Taylor Swift used to record Speak Now—had been a gift. Hand crafted, by the founders of Taylor Guitars. When she brought it back on stage during her Eras tour, the fans went wild.In this episode, Bob Taylor and Kurt Listug tell the unlikely story behind one of the world’s most respected acoustic guitar brands—how it grew from a tiny San Dieg
Themes
- business