Kettle Chips
How I Built This with Guy Raz
Kettle Chips: Cameron Healy. The Wild Bet That Made a Brand
- Published
- March 2, 2026
- Duration
- 1h 0m
- Summary source
- description
- Last updated
- Apr 17, 2026
Discusses business.
Summary
Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems almost reckless: he launched his thick-cut, kettle-cooked chips to the United K…
Show notes
Kettle Chips: Cameron Healy. The Wild Bet That Made a BrandMost founders expand the “right” way: local → regional → national → international.Cameron Healy totally skipped the “national” part. When Kettle Chips was still an upstart regional brand, Cameron made a move that seems almost reckless: he launched his thick-cut, kettle-cooked chips to the United Kingdom — one of the most competitive “crisps” markets on earth — before conquering the U.S.And that wasn’t his first risky move. Before Kettle,
Themes
- business